Berkley GEW-BR Fish Attractant Review
Our verdict
The Berkley GEW-BR Fish Attractant is a $5.97 Gulp! Earthworm formula rated 4.2 stars across 2,900 reviews, with 3,000+ bought in the past month, the highest monthly buy count of any attractant in this comparison. That demand pattern, at a price below the Berkley 1004950's $6.97, makes it one of the stronger value picks in the group.
Check price on AmazonBest for
Anglers who want a proven, high-demand earthworm formula labeled for many species, backed by 2,900 reviews and 3,000+ purchases last month, the highest of the four attractants compared, all at $5.97, below the Berkley 1004950's price.
Skip if
Skip it if you want a species-specific formula rather than a general-purpose one. The GEW-BR is labeled as good for many species, so anglers targeting one fish specifically might prefer a more targeted attractant instead.
- Material Blend
- Weight 0.01 Ounces
- Target Species Great for many species
- Size 4 inch
- Color Brown
- Pieces 1
- Priced 37% below the category median ($9.43 across 42 tracked models)
Our scorecard
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Owner rating4.2/5
4.2 average across 2,900 owner ratings
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Popularity4.4/5
2,900 owner reviews, more than most models here
The overall score is owner satisfaction weighted by how many reviews back it, so a high rating from few reviews counts for less. The bars below show where this model stands against the other fishing gear and tackle we track in this category on price, popularity and size. Context, not marks against it, and our read of the data, not a lab test.
Overview
An earthworm imitation is one of the most versatile baits an angler can carry, and the Berkley GEW-BR Fish Attractant, part of the Gulp! Earthworm line, leans into that with a brown, 4 inch design labeled as good for many species. It's a blend-based formula sold as a single unit for $5.97. That multi-species label sets it apart from more narrowly targeted attractants built around a single fish.
At 4.2 stars across 2,900 reviews, it ties the Berkley GCN's rating and outpaces the GCN's review count of 357, though it still trails the 4.6 stars posted by the Berkley BTCOY2 and Berkley 1004950, both backed by larger review totals of 4,600 and 5,900. A 2,900 review count is still a large, trustworthy sample on its own terms.
Bought last month sits at 3,000+, the highest monthly figure of any attractant in this comparison, ahead of the 1004950's 2,000+, the BTCOY2's 700+, and the GCN's 200+. Combined with a $5.97 price that undercuts the Berkley 1004950's $6.97, the GEW-BR's demand numbers make it one of the stronger overall picks in this lineup, especially for anglers who want one formula that covers many species rather than a single-target scent.
Pros
- Highest monthly buy count in this comparison at 3,000+, ahead of the BTCOY2, GCN, and 1004950
- 2,900 reviews outnumber the Berkley GCN's 357, a much larger sample for that comparison
- 4.2 star rating matches the Berkley GCN's score
- Labeled good for many species, giving it broader use than single-species formulas
- Priced at $5.97, cheaper than the Berkley 1004950's $6.97
Cons
- 4.2 stars trails the 4.6 star scores posted by the Berkley BTCOY2 and 1004950
- Weight is listed at just 0.01 ounces, worth double-checking against the 4 inch size before buying
- No single-species focus, which may matter to anglers targeting one specific fish
- Costs more than the Berkley BTCOY2 at $4.56 and the Berkley GCN at $5.62
Specifications
| Material | Blend |
|---|---|
| Weight | 0.01 Ounces |
| Target Species | Great for many species |
| Size | 4 inch |
| Color | Brown |
| Pieces | 1 |
| Feature | Gulp! Earthworm Brown 4in | 10cm |
Performance notes
The Berkley GEW-BR is a Gulp! Earthworm formula in a brown color and 4 inch length, built from a blend-based material and marketed as good for many species rather than one target fish. At $5.97, it costs more than the Berkley BTCOY2's $4.56 and the Berkley GCN's $5.62, but less than the Berkley 1004950's $6.97. The listed weight of 0.01 ounces looks unusually light next to the 4 inch size, which is worth double-checking against the product listing before ordering, since it's a notable outlier next to the pound and ounce figures listed for other attractants. As a multi-species formula, it trades the narrower targeting of a single-species attractant for broader applicability, which likely helps explain the large review base of 2,900 and the 3,000+ monthly purchases, the highest of any attractant in this comparison.
What buyers say
A 4.2 star average across 2,900 reviews is a solid, sizable sample, and it's backed by 3,000+ bought last month, the single highest monthly figure among all four attractants in this comparison. That combination points to a product with genuine, high-volume repeat demand rather than a niche following. It doesn't quite match the 4.6 star scores posted by the BTCOY2 and 1004950, but its review count and purchase volume suggest a large base of buyers who keep coming back despite ties with the GCN on rating alone. Read together, the pattern suggests reliable, proven demand at a moderate price point, even if it isn't the single highest-rated option in the group.
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Frequently asked questions
How much does the Berkley GEW-BR Fish Attractant cost?
It's priced at $5.97 for a 4 inch, blend-based Gulp! Earthworm formula in brown, sold as a single ready-to-use unit. That's more than the Berkley BTCOY2's $4.56 and the Berkley GCN's $5.62, but still less than the Berkley 1004950's $6.97.
Is the Berkley GEW-BR highly rated?
It holds a 4.2 star average across 2,900 reviews, tying the Berkley GCN's rating but falling short of the 4.6 stars posted by the Berkley BTCOY2 and Berkley 1004950. Its 2,900 review count is far larger than the GCN's 357, though smaller than the BTCOY2's 4,600 and the 1004950's 5,900.
How does the Berkley GEW-BR compare on monthly demand?
At 3,000+ bought last month, it posts the highest monthly figure of the four attractants in this comparison, ahead of the Berkley 1004950's 2,000+, the Berkley BTCOY2's 700+, and the Berkley GCN's 200+. That makes it the clear demand leader in this specific group.