Yamamoto YAM-121-07-958 Check price on Amazon

Yamamoto YAM-121-07-958 Soft Lures Review

4.6 (260) Amazon rating$5.99600+ bought last month

Our verdict

The Yamamoto D-Shad Smoke Shad comes in a 7 pack for $5.99, backed by a 4.6 star rating across 260 reviews and 600+ units bought last month, the strongest demand figure of any soft lure in this comparison. For fluke fishing specifically, this is the best-supported option here on both price and review volume.

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Best for

Anglers specifically targeting fluke who want a 7 count pack of proven Yamamoto soft plastics, backed by 260 reviews and a 4.6 star average, at a price that matches the cheapest options in this comparison.

Skip if

Skip it if you are not targeting Fluke specifically, since the listing calls out that species by name, or if you want a bigger multi-pack than 7 pieces for a single $5.99 purchase.

  • Material Blend
  • Weight 0.07 Kilograms
  • Target Species Fluke
  • Size 5" D-SHAD
  • Color SMOKE SHAD (7 PACK)
  • Pieces 7
  • Priced 40% below the category median ($9.99 across 65 tracked models)

Our scorecard

4.5/5 overall
  • Owner rating4.6/5

    4.6 average across 260 owner ratings

  • Popularity2.2/5

    260 owner reviews, fewer than most models here

The overall score is owner satisfaction weighted by how many reviews back it, so a high rating from few reviews counts for less. The bars below show where this model stands against the other fishing gear and tackle we track in this category on price, popularity and size. Context, not marks against it, and our read of the data, not a lab test.

Overview

A day chasing fluke calls for a shad-shaped soft plastic that moves right and holds up through repeated casts. The Yamamoto YAM-121-07-958 is a 5 inch D-Shad in Smoke Shad color, sold as a 7 pack for $5.99, built from a blend material and weighing 0.07 kilograms for the pack. The listing specifically names Fluke as the target species, which sets it apart from the general-purpose All designation on most other lures in this comparison.

At 4.6 stars across 260 reviews, it matches the Berkley GMI2-WMPR's 4.6 rating but with far more reviews backing that number, and it beats both the Berkley EBPHWR at 4.4 and the GMG-NAT at 4.2. Its 600+ units bought last month is also the highest purchase figure among the alternatives referenced here, ahead of the EBPHWR and GMG-NAT at 500+ and 400+ respectively. That pairing of a strong rating, a healthy review count, and leading purchase volume is a rare combination in this lineup.

For anglers fishing fluke specifically, the 7 pack format at $5.99 means a full set of the same profile and color for less than the price of a single Berkley GMIG3-PW grub. Buyers who target a broader range of species may prefer one of the All-purpose alternatives, but for fluke, the review volume and demand figures here make a solid case.

Pros

  • 260 reviews at a 4.6 star average gives this the most-reviewed high rating in this comparison.
  • 600+ units bought last month is the highest demand figure among the soft lures referenced here.
  • Priced at $5.99, tied for the lowest price point in this lure category.
  • Comes as a 7 piece pack, more pieces per purchase than the single-count Berkley GMIG3-PW.
  • Listing specifically targets Fluke, useful for anglers who know their species.
  • Smoke Shad color and 5 inch D-Shad shape give a defined profile for shad-style presentations.

Cons

  • Species targeting is narrower, since the listing calls out Fluke specifically rather than an All designation.
  • At 5 inches, it is larger than some of the finesse-sized Berkley grubs in this comparison, which may not suit every situation.
  • 0.07 kilograms for the 7 pack is a modest total weight, so replacement packs add up over a season.
  • Available in one named color, Smoke Shad, without alternate color options listed here.

Specifications

MaterialBlend
Weight0.07 Kilograms
Target SpeciesFluke
Size5" D-SHAD
ColorSMOKE SHAD (7 PACK)
Pieces7
Feature5" D-SHAD SMOKE SHAD (7 PACK)

Performance notes

The D-Shad shape is built around a shad body profile rather than the minnow or grub shapes seen elsewhere in this comparison, and at 5 inches it runs larger than the 2.5 to 3 inch grubs from Berkley's other listings. That size and shape combination is suited to imitating baitfish rather than smaller forage, which lines up with the listing's specific call-out of Fluke as the target species. The blend material construction is consistent with the scented soft-plastic approach used across this product category. Sold as a 7 piece pack rather than a single unit, the per-bait cost works out lower than the single-piece Berkley GMIG3-PW at $8.99, even though the total price is similar to other multi-count listings here. The Smoke Shad coloration is a natural, subdued tone rather than a bright or fluorescent finish, which fits situations where a more realistic profile matters more than visibility.

What buyers say

A 4.6 star average across 260 reviews is a meaningful sample size, larger than the GMI2-WMPR's 197 reviews at the same rating and far more substantial than the zero reviews on the Berkley GMIG3-PW. Combined with 600+ units bought last month, the highest figure among the lures referenced in this comparison, the pattern points to consistent, repeat demand rather than a one-time spike. That volume of both reviews and purchases suggests buyers are returning to this specific D-Shad pack rather than trying it once and moving on, which is a stronger signal than rating alone would provide.

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Frequently asked questions

How many D-Shad lures come in this Yamamoto pack?

This listing is for a 7 piece pack of the 5 inch D-Shad in Smoke Shad color, priced at $5.99. That works out to a lower per-lure cost than single-count options in this comparison like the Berkley GMIG3-PW at $8.99 for one piece.

Is this lure good for species other than fluke?

The Amazon listing specifically names Fluke as the target species for this D-Shad, unlike several Berkley lures in this comparison that list Target Species as All. That does not rule out other uses, but the listing itself is written around fluke fishing.

How does the review count compare to other Gulp! and Yamamoto lures?

At 260 reviews and a 4.6 star average, this D-Shad has far more reviews than the zero-review Berkley GMIG3-PW and slightly more than the GMI2-WMPR's 197, while matching that same 4.6 rating. It sits well behind the EBPHWR and GMG-NAT in raw review count.

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