MISSION 109401 Fishing Hat Review
Our verdict
The MISSION 109401 Fishing Hat runs $32.23 and carries a 4.4 star rating across 5,400 reviews, a large enough sample to trust the score. It costs less than half the $75.00 Sunday VCHLCS and sits closer to the Home 4345729073 and ZOORON price range, though its own bought-last-month figure is listed at 0+.
Check price on AmazonBest for
Anglers who want a fishing hat with a large review base for confidence in the 4.4 star average, and shoppers comparing mid-priced options between the budget ZOORON and Home hats and the premium Sunday VCHLCS.
Skip if
Skip it if recent sales momentum matters to you, since bought-last-month is listed at 0+ here versus 5,000+ for the Home 4345729073 and 1,000+ for the ZOORON. Buyers chasing the lowest price should look at the $8.99 ZOORON instead.
- Priced 90% above the category median ($16.99 across 121 tracked models)
Our scorecard
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Owner rating4.4/5
4.4 average across 5,400 owner ratings
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Popularity4.6/5
5,400 owner reviews, more than most models here
The overall score is owner satisfaction weighted by how many reviews back it, so a high rating from few reviews counts for less. The bars below show where this model stands against the other fishing gear and tackle we track in this category on price, popularity and size. Context, not marks against it, and our read of the data, not a lab test.
Overview
Picking a fishing hat off a page full of near-identical listings usually comes down to two numbers: the price and the rating. The MISSION 109401 Fishing Hat sits at $32.23, which puts it above the $16.99 Home 4345729073 and the $8.99 ZOORON, but well below the $75.00 Sunday VCHLCS. That middle-of-the-pack price is worth noting before looking at how the hat actually scores with buyers.
On rating, the MISSION 109401 lands at 4.4 stars across 5,400 reviews. That review count is a solid sample size, well ahead of the 3,118 behind the Sunday VCHLCS and the 1,879 behind the ZOORON, though still short of the 10,800 reviews stacked up on the Home 4345729073. The 4.4 star average ties it with the ZOORON and lands just under the 4.6 stars of the Sunday hat and the 4.7 stars of the Home cap, so it is competitive but not the top scorer in this group.
Amazon lists bought-last-month for this hat at 0+, the same low figure as the Sunday VCHLCS, while the Home 4345729073 shows 5,000+ and the ZOORON shows 1,000+. No material, weight or color specs are listed for this hat, so buyers comparing build details will need to rely on the product photos rather than a spec sheet. For anglers who trust a mid-sized review sample over raw sales volume, the rating here holds up, but the missing spec data and soft recent-demand signal are worth factoring in.
Pros
- 4.4 star rating backed by a large sample of 5,400 reviews
- Review volume well ahead of the Sunday VCHLCS (3,118) and the ZOORON (1,879)
- Priced at $32.23, less than half the $75.00 Sunday VCHLCS
- Rating matches the ZOORON hat exactly at 4.4 stars
- InStock availability with no listed stock issues
Cons
- Bought-last-month listed at 0+, the same soft figure as the pricier Sunday VCHLCS
- No material, weight or color specs listed on this product
- Rating trails the Home 4345729073 (4.7 stars) and Sunday VCHLCS (4.6 stars)
- Costs nearly double the $16.99 Home 4345729073 hat
- Review count of 5,400 is roughly half the 10,800 behind the Home 4345729073
Performance notes
There isn't a material, weight or color spec listed for the MISSION 109401, which makes it hard to judge fit and breathability the way you can with the cotton or polyester builds listed on some competing hats. What the listing does confirm is price and review pattern: at $32.23, it sits in the middle of this four-hat comparison, above the $16.99 and $8.99 budget options but far under the $75.00 Sunday VCHLCS. A 4.4 star average across 5,400 reviews suggests a broadly consistent experience across a meaningful number of buyers, even without spec detail to explain why. For anglers who care more about a hat's fit and coverage than the sticker price, the missing spec sheet means checking the product images directly before buying, since this write-up can only report what Amazon lists.
What buyers say
A 4.4 star rating across 5,400 reviews puts this hat in a solid middle position for sentiment: it matches the ZOORON's 4.4 stars but sits behind the 4.6 stars on the Sunday VCHLCS and the 4.7 stars on the Home 4345729073. The review count itself, 5,400, is large enough to be a stable signal, well above the Sunday and ZOORON totals though still under half of the Home cap's 10,800. Where the pattern gets less reassuring is recent demand: bought-last-month sits at 0+, matching the Sunday VCHLCS and trailing the 5,000+ pace of the Home hat and the 1,000+ pace of the ZOORON, suggesting steady past satisfaction but limited current momentum.
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Frequently asked questions
Is the MISSION 109401 Fishing Hat a good rating for the price?
At $32.23, it carries a 4.4 star rating across 5,400 reviews, a large sample size. That places it below the 4.6 stars of the pricier $75.00 Sunday VCHLCS and the 4.7 stars of the cheaper $16.99 Home 4345729073, so the rating alone does not fully justify the mid-range price.
Are there material or fit specs listed for this hat?
No material, weight or color details are listed in the available specs for the MISSION 109401. The only confirmed facts are the $32.23 price, the 4.4 star rating across 5,400 reviews, and In Stock availability, so fit and fabric questions are best answered by checking the product listing directly.
How does bought-last-month for this hat compare to rivals?
Amazon lists bought-last-month at 0+ for the MISSION 109401, the same figure shown for the Sunday VCHLCS. That trails the Home 4345729073 at 5,000+ and the ZOORON at 1,000+, suggesting weaker recent sales momentum even though the star rating and review count remain solid.