Automatic MS0105 Rod Holder Review
Our verdict
At $20.99, the Automatic MS0105 rod holder holds a 4.4-star rating across 230 reviews, a decent showing though modest compared to established options. With 100+ bought last month, demand looks steady but doesn't approach the Scotty 230-BK's 400+ monthly purchases at a nearly identical price.
Check price on AmazonBest for
Buyers who want a single rod holder in the $20 range and are comfortable choosing a newer listing over the higher-review-count Scotty and Sea alternatives that dominate this category.
Skip if
Skip it if review depth matters to your buying decision, since the Scotty 230-BK has more than six times the review count at a similar $24.95 price with a higher 4.7-star rating.
- Priced 16% below the category median ($24.97 across 84 tracked models)
Our scorecard
-
Owner rating4.4/5
4.4 average across 230 owner ratings
-
Popularity2.5/5
230 owner reviews, fewer than most models here
The overall score is owner satisfaction weighted by how many reviews back it, so a high rating from few reviews counts for less. The bars below show where this model stands against the other fishing gear and tackle we track in this category on price, popularity and size. Context, not marks against it, and our read of the data, not a lab test.
Overview
A single rod propped against a tailgate or dock post tends to slide, tip, or get stepped on the moment your attention shifts to netting a fish. A dedicated rod holder like the Automatic MS0105 exists to solve exactly that problem, giving the rod one fixed spot instead of a makeshift lean.
Priced at $20.99, the MS0105 sits between the budget Sea 27-2P at $15.99 and the mid-tier Scotty holders at $18.95 and $24.95. No detailed material specs are listed for this unit, which makes it harder to judge build quality against the aluminum, plastic, and synthetic construction of its competitors purely on paper.
What the numbers do show is a 4.4-star rating across 230 reviews and 100+ units bought last month. That's a reasonable showing on its own, but next to the Scotty 230-BK's 4.7 stars over 1,500 reviews and 400+ monthly sales, or even the Sea 27-2P's 4.6 stars on 1,000 reviews for less money, the MS0105 reads as the less-proven option in this specific lineup. It may still suit anglers who prioritize price and don't need the review history of the bigger names.
Pros
- Priced at $20.99, cheaper than the Scotty 230-BK's $24.95 for a comparable single-holder format.
- 4.4-star rating across 230 reviews indicates generally satisfied buyers.
- 100+ bought last month shows the listing has active, ongoing demand.
- Sits in a mid-range price point, avoiding both the cheapest and priciest options in this comparison.
- Rating outpaces some budget alternatives despite a smaller review base.
Cons
- No material specifications are listed, making build quality harder to verify against named metals or plastics used by competitors.
- 230 reviews is far below the Sea 27-2P's 1,000 and the Scotty 230-BK's 1,500.
- 100+ bought last month lags the Scotty 0280-BK's 200+ and the 230-BK's 400+.
- 4.4-star rating trails every comparison holder, all of which sit at 4.6 or 4.7 stars.
- Costs more than the Sea 27-2P without a clear specs advantage to justify the difference.
Performance notes
With no detailed material breakdown listed for the MS0105, the clearest signals available are price, rating, and demand rather than construction details. At $20.99, it sits close to the Scotty 0280-BK's $18.95, which suggests a similar single-holder format aimed at the same use case: securing one rod in a fixed position on a boat, dock, or vehicle. The 4.4-star rating across 230 reviews suggests it performs its core job adequately for most buyers, even without material specifics to point to. The 100+ bought last month figure is respectable but well below the 200+ and 400+ seen on the two Scotty models, hinting that this listing hasn't reached the same scale of adoption yet. Anglers comparing strictly on price and star rating will find it competitive; anyone wanting to verify materials before buying will need to check the listing directly since that detail isn't part of the available facts.
What buyers say
A 4.4-star average across 230 reviews sits in respectable territory, close to but still under the 4.6 to 4.7 stars posted by the Sea 27-2P and both Scotty holders. The gap in review volume is more notable: 230 reviews is a small fraction of the Scotty 230-BK's 1,500, meaning fewer buyers have weighed in over time. The 100+ bought last month figure confirms the listing is active, though it's the lowest demand figure in this specific comparison set apart from the Sea 27-2P's 50+. Overall, the pattern reads as a product with satisfied but limited buyer feedback, not yet at the scale of the category's more established sellers.
Similar fishing gear and tackle to consider
- Beyond
Beyond Fishing GripLock Vertical Fishing Rod Rack, Wall-Mounted Fishing
$16.99300+ bought last monthView on Amazon
Featured in
Frequently asked questions
How does the Automatic MS0105 compare in price to Scotty rod holders?
At $20.99, it costs more than the Scotty 0280-BK's $18.95 but less than the Scotty 230-BK's $24.95. It sits in the middle of the price range for this category, without the extended review history either Scotty model has built up over time, at 702 and 1,500 reviews respectively.
Is a 4.4-star rating good for a rod holder?
It's a solidly positive rating, generally showing that most buyers are satisfied. It falls short, though, of the 4.6 to 4.7 stars earned by the Sea 27-2P and both Scotty holders in this comparison, all of which also carry far more total reviews than the MS0105's 230.
Is 100+ bought last month a strong demand signal?
It shows the listing is selling steadily, but it trails the Scotty 0280-BK's 200+ and the Scotty 230-BK's 400+ bought in the same period. Compared to the Sea 27-2P's 50+, though, the MS0105's demand looks stronger, suggesting moderate but real interest in this option.